The relaunch of Sincere Watch Academy
SINGAPORE - Sincere Watch Academy was first introduced 15 years ago, in the year of 2003 dedicated to enrich watch enthusiasts with different brands history and aims at developing greater understanding and appreciation of watches and watchmaking. Building on the success of the previous academy series, the relaunch of Sincere Watch Academy is making a big comeback in both Singapore and Malaysia.
The first installment of the Sincere Watch Academy was done in partnership with Armin Strom, a Swiss independent watch brand known for the complication of “Resonance”.
Guests were welcomed with a cocktail reception, where they mingled over cocktails and feasted their eyes on the Armin Strom Mirrored Force Resonance timepieces on display.
Before the specially customized dinner menu was served, Mr. Ong Ban, CEO of Sincere Fine Watches welcomed the guests and shared his fond memories of the Sincere Watch Academy.
Sharing the main aims of the relaunch, Mr. David Ang, Regional Marketing Manager of Sincere Fine Watches, said “The Sincere Watch Academy serves as a platform to educate watch collectors on the niche and unique propositions of different brands, to continually engage them with new insights and to further develop their understanding and appreciation of the intricacies of watches and watchmaking. A common ground is established, to unite watch enthusiast through horology and for them to enjoy an experimental horological journey”.
Our guests were then treated to a sumptuous four-course dinner. No doubt, the real treat of the evening were the engaging lecture and the hands-on session conducted by Mr. Claude Greisler, Technical Director of Armin Strom and Inventor of the Mirrored Force Resonance. Guests were seen putting their new found skills to practice as they try their hands on mastering Straight Graining and Simple Assembly – the basics of watchmaking.
It was evidently a night where our distinguished guests had all their 5 senses engaged, leaving with greater anticipation and excitement for the upcoming series of Sincere Watch Academy.