Grand Opening of SunTime Watch, Singapore


Sincere Watch Limited celebrates the Official Launch of

a New Retail Concept Boutique, SunTime Watch

Sincere Watch Limited, the leading luxury watch specialist in Asia, celebrated the official launch of a new luxury retail concept – SunTime Watch, on the evening of 23rd April 2015. Located on the third floor of Takashimaya Shopping Centre, the 805 sq feet boutique features eleven watchmaking brands that include Bell & Ross, Corum, Longines, Tissot and Tag Heuer, that are renowned for their ability to combine functionality with precision, showcasing the best in accessible luxury watchmaking.

There were about 100 distinguished guests and brand partners who were invited to celebrate this special occasion. The evening commenced with a ribbon-cutting ceremony, to inaugurate the official opening of SunTime Watch, graced by the Vice-Chairman and Managing Director of Sincere Watch Limited, Mr. Kingston Chu, Chief Executive Officer of Sincere Fine Watches, Mr. Ong Ban, Managing Director of Toshin Development, Mr. Kiyoshi Takehara and General Manager of Toshin Development, Ms. Elaine Chew.

The night of celebration continued with a cocktail party where a deejay took centre stage spinning upbeat lounge music, entertaining guests as they viewed the array of timepieces that range from traditional to contemporary. Exceptional pieces from some of the brands that were showcased that evening include Longines’s Master Collection, Tag Heuer’s Formula 1, Corum’s Admiral Cup and Tissot’s T-Touch Expert Solar.

“Today marks the culmination of an idea that began about a year ago – to enter the accessible luxury market whilst still maintaining our watch specialist background. With SunTime Watch, we have carefully curated a stable of watchmaking brands that meet with those requirements and I am very pleased to finally unveil this new retail concept.” said Mr. Kingston Chu, at his opening speech.

To coincide with the official opening of SunTime Watch, a retail programme exclusively for DBS/POSB Credit Cardmembers has been launched for the period of 23 April to 31 July 2015.

April 23, 2015