The Business

Over 50 years ago, stemming from the humble roots of one man's modest watch retail store in Singapore, Tay Boo Jiang's venture into the watch retailing business has since blossomed into that of a leading retailer and distributor of the world's top watch brands in Asia. The journey of success, though at times pitted with challenges, has yielded forth abundant rewards as Sincere gained recognition as a trailblazer in Asia's horology industry.

Since its establishment in 1954 and over 40 brands under its portfolio, Sincere has proven itself nimble and astute in understanding the desires and pursuits of watch connoisseurs and the increasingly discerning audience. Sincere prides itself in providing timepieces capturing not only the spirit of growth but also reflecting the elements of adventure and individuality that its patrons embody.

This foresight has given Sincere the ability to capture market trends and hone them to its advantage, ensuring that each client is served with genuine expertise and insight, delivering a sated experience with every visit at Sincere.