The Business
Beginning more than 50 years ago, from the humble roots of one man’s modest watch retail outlet in Singapore, Tay Boo Jiang’s venture into the watch retailing business has
since blossomed spectacularly into that of a leading retailer and distributor of the world’s top watch brands in Asia. The journey of success, though often times pitted with challenges, has yielded forth abundant rewards, all bearing pride in this one brand achievement.

Since its establishment in 1954, Sincere has proven itself nimble and astute in understanding the desires and pursuits of watch connoisseurs and the rich and famous, providing timepieces which not only capture the spirit of growth but also reflect the spirit of adventure and individuality that each of its patrons possesses. This remarkable insight has given Sincere the ability to capture market trends and hone them to its advantage. The public is thus served with the utmost expertise and insight, ensuring an unparalleled degree of satisfaction.

The continuous success of the company is built firmly on the foundation of its four strategic pillars: Brand Management; Fine Watch Retailing; Lifestyle Watch Retailing and Travel Watch Retailing. Each pillar caters to a distinct market segment, each presenting its own opportunity for Sincere.

The company’s innovative approach is reflected in the retail concepts that drive its business. Different products lend themselves to different marketing strategies, and Sincere has used this understanding to segment its vast and diverse product range into three distinctive series:

The Series Luxe features watches that reflect all of life’s luxuries. Gems and precious stones adorn these fabulous timepieces. Never failing to draw gasps of delight and awe
from onlookers, these watches are as much art as they are horological masterpieces. This magnificent collection belongs only to those who appreciate the finest things in life and who will go to great length to obtain them.

The Series Technics is targeted at the technologically-attuned segment that focuses on watches with great mechanical complications. The market for engineering intricacies is ever-growing, and the brands and models featured here border on the limits of man’s ability to create complicated timepieces of the finest quality.

The Series Active caters to those who are adventurous, sporty and who relish the pleasures of active recreations. These watches offer the best in presentation and
performance while having the ability to sustain the rigors of every active lifestyle.